Defy Zero G

Challenging Gravity


Our Collection

Passing on ancestral skills in order to forge the future. Fulfilling the destiny of a Fine Watchmaking Swiss Manufacturer consistently driven by daring, authenticity and passion since 1865.

New Models


A unique watchmaking experience designed for the public at large

Neuchâtel Tourism chose Zenith to illustrate its original project dedicated to promoting the Swiss watch industry. An open invitation to explore the universe of the brand with the guiding star, “LE MONDE ÉTOILÉ DE ZENITH” features an original and fascinating journey through the Manufacture.

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ZENITH celebrates Porto Cervo

June 29th 2018 will see ZENITH take up temporary residence on Sardinia’s Emerald Coast with the opening of an innovative pop-up pod featuring all the latest technology… and the launch of the DEFY EL PRIMERO 21 PORTO CERVO. Starring an interactive hologram of the groundbreaking Defy Lab, this ephemeral in-store experience will run through to September 8th 2018.

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We turn the spotlight on the latest models reflecting the brand spirit.

Innovative aesthetics

The Defy Lab wins the GPHG 2017 Innovation watch prize

On November 8th 2017 in Geneva, in front of an audience composed of leading personalities and representatives of the Swiss watch industry, the 2017 Grand Prix d’Horlogerie de Genève unveiled its prize list, including the Innovation Watch Prize awarded to Zenith for its Defy Lab. A fitting reward for the world’s most accurate watch, with which Zenith is writing its future as well as that of the entire Swiss watch industry.

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