11/21/13

El Primero Lightweight Launch Event in Tokyo


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Zenith unveiled the new El Primero Lightweight at the launch event in Tokyo on Thursday November 21st. The brand with the guiding star invited a number of journalists, retailers and VIP customers to discover the brand-new timepiece with its movement weighing just 15.45 grams.
In the exclusive presence of the famous pitcher for the Yomiuri Giants, Tetsuya Utsumi, the guests were impressed by its edgy design and by the light feel that ensures it lives up to its name. The sale of the El Primero Lightweight in Japan will be limited to 10 pieces in selected Boutiques.