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An historical Swiss “Manufacture” with almost a century and a half of watchmaking history, Zenith is famed as the inventor of the legendary El Primero movement, and continues to cultivate its enduring values including innovative daring, pleasure and authenticity. It has shown a consistent interest in noble causes dedicated to the advancement of humankind, including through supporting research, exploration as well as sporting accomplishments and scientific progress. This ongoing commitment has naturally led it to serve as official timekeeper for the philanthropic organization Best Buddies International, and to play an active role in the latter’s 9th Annual Best Buddies Challenge:Hearst Castle.
Best Buddies International, a non-profit organization dedicated to creating opportunities for friendship, employment and leadership training for people with intellectual and developmental disabilities (IDD), held the 9th Best Buddies Challenge: Hearst Castle,on September 7 and 8, 2012. More than 1,500 people participated in the Challenge – a charity walk, run and ride to benefit Best Buddies International. The event was a great success and Zenith was glad to contribute to this noble cause!