10/16/13

Launch of the new El Primero Lightweight in France


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On Wednesday October 16th, Zenith unveiled the brand-new El Primero Lightweight during an exclusive lunch in a centrally located apartment in Paris offering a panoramic view over the entire city.
Jean-Frédéric Dufour, CEO and President of Zenith, presented the new model to the French press who were impressed by its edgy design and by the light feel that ensures it lives up to its name. To celebrate this event, they were invited to enjoy a true "Lightweight" experience through a free-fall activity.