9/20/13

Launch of the new El Primero Lightweight in London


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On Friday September 20th, Zenith unveiled the brand-new El Primero Lightweight during an exclusive lunch at one of the most iconic buildings in the heart of London near the Tower Bridge, The Shard.
Jean-Frédéric Dufour, CEO and President of Zenith, presented the new model to the British press who were impressed by its edgy design and by the light feel that ensures it lives up to its name. In England, the innovative high-tech El Primero Lightweight will be available exclusively at Harrods.