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On September 19th, Jean-Frédéric Dufour, President & CEO of the historical Swiss watchmaking manufacturer Zenith, and Paolo Volta, owner of the reference retailer for lovers of watchmaking and jewellery in the town of Piacenza, held a unique and original evening "Just for Men" at Il Castellaccio Hotel in Marchesi di Travo, an attractive resort overlooking the river Trebbia.
The all-male roster of guests enjoyed a specially created evening that began with the exclusive exhibition of the Zenith "Legendary Timepieces" Collection – unique and historical models punctuating the history of the brand and its successes. Each historical model was linked to a contemporary piece. Participants also had the opportunity to discover the new El Primero Lightweight worn by the President & CEO of Zenith, as well as new models from the Pilot collection and the exceptional Hurricane Academy Christophe Colomb in a 25-piece limited edition.
The evening’s special Media partner, Monsieur magazine, was represented by its co-editorial director, Gianluca Tenti. The magnificent seated dinner ended with a double tasting experience combining the finest cognac and cigars on the market. The attending guests lingered late into the night in the magnificent setting of Il Castellaccio. The hours flew by, marked off by our timepieces that once again enlivened this men-only event.