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Two new boutiques exclusively dedicated to watches from the Swiss Manufacture Zenith opened their doors in China, two weeks apart. On January 1, 2012, the first store opened in Wuhan, at the heart of the Wuhan International Plaza, at 690 Jiefang Avenue.
The second store opened in Shanghai on January 16, 2012, at n°1071 on one of the most prestigious streets in Shanghai, Nanjing Road. Both stores feature the new design Zenith has developed for its points of sale.