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Zenith organized a supersonic event in Mexico City in the presence of Jean-Frédéric Dufour (CEO of Zenith) and Felix Baumgartner, the one and only man to have broken the sound barrier. Journalists and final customers had the opportunity to attend conferences and to take part in interviews of Felix Baumgartner. On this special occasion, they were invited to enjoy cocktails along with a first-ever screening of a 90-minute movie about the Red Bull Stratos Project.
This unique three-day event held in various top-rate locations provided a chance to look back at the sporting and scientific feat accomplished by Felix Baumgartner and to present the El Primero Stratos Flyback Striking 10th that Felix was wearing during his jump from the edge of space.
Zenith’s guests also had an opportunity to discover the new 2013 Pilot collection, tributes to the onboard instruments specifically developed for aviation, a field where conditions of use were extremely demanding and put mechanisms to a severe test.