11/12/13

Zenith organises a balloon release for the launch of the Lightweight


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To mark the launch of its new model and to reward its constantly growing Facebook community, Zenith invited its fans to take part in the “El Primero Lightweight Experience” a few weeks ago. Via a dedicated platform featuring an original design inspired by the brand values, internet users were asked to estimate the weight of this ultra-light model
in order to take part in the adventure.

On November 12th, the adventure continued with a balloon release from the Manufacture, in the exact same spot where its founder Georges Favre-Jacot built
the first workshop.

The company’s watchmaking artisans were invited to release balloons attached to printed cards bearing the name of all the adventurers from around the world who have entered the competition.

Six participants will be rewarded and will enjoy a chance to discover the new El Primero Lightweight as well as an unforgettable airborne experience: a free fall, an airship flight or a paragliding jump. The sky is quite literally the limit! The fortunate individuals who find one of the balloons will also have an opportunity to try their luck by returning the printed card to Zenith.

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