4/24/13

Zenith celebrates its Baselworld participation at supersonic speed


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Basle, April 24th 2013. A privileged partner of Baselworld since its early days, Zenith celebrated its 90th participation - an absolute record - with the press and its retailers from around the world at a supersonic press conference. Over 150 guests congregated in the Von Bartha Garage art gallery in Basle to attend this exclusive event in the company of Felix Baumgartner and of Jean-Frédéric Dufour, CEO.
The conference, hosted by Annina Campell, provided a chance to look back at the sporting and scientific feat accomplished by the one and only man to have broken the sound barrier, and to present the El Primero Stratos Flyback Striking 10th that Felix was wearing during his jump from the edge of space.
During the event, guests enjoyed an opportunity to discover the Montre D’Aéronef Type 20 models from the Pilot collection, tributes to the onboard instruments specifically developed for aviation, a field where conditions of use were extremely demanding and put mechanisms to a severe test. Felix Baumgartner was presented with a Pilot Montre d’Aéronef Type 20 GMT, a function that will doubtless prove more vitally important than ever for this extreme traveler.