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  • 11/13/2017

    The Defy Lab wins the GPHG 2017 Innovation watch prize

    On November 8th 2017 in Geneva, in front of an audience composed of leading personalities and representatives of the Swiss watch industry, the 2017 Grand Prix d’Horlogerie de Genève unveiled its prize list, including the Innovation Watch Prize awarded to Zenith for its Defy Lab. A fitting reward for the world’s most accurate watch, with which Zenith is writing its future as well as that of the entire Swiss watch industry.

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  • 5/31/2017


    The Elite collection welcomes a new model that enables its wearer to change the colour of time. Yellow, apple green, turquoise and red versions appear housed in a daintier than ever stainless steel case with diamond-set bezel: the new Elite Lady Moonphase 33 mm stands for a powerful temperament, original aesthetics and appealing colours. The Elite Lady watch is an iconic style statement for women who never go unnoticed. This exquisitely feminine timepiece epitomising contemporary elegance offers a new perspective on time that will delight the hearts of women who looking for a watch that not only harbours a fine mechanism but is also a beautiful piece of jewellery.

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  • 4/25/2017

    Chronomaster El Primero Sport Land Rover BAR Team Edition

    A unique sport watch dedicated to Land Rover BAR Zenith proudly launches its new chronograph designed for yachting enthusiasts and experienced sailors. The Chronomaster El Primero Sport Land Rover BAR is a 250-piece limited edition featuring the legendary El Primero chronograph movement beating at a cadence of 36,000 vibrations/hour. Fitted with a new strap featuring a carbon fibre coating recalling the team boat, the case is water-resistant to 200 metres to ensure high performance both on and off the water. The count-down has begun! Zenith and the new Chronomaster El Primero Sport Land Rover BAR will be supporting Land Rover BAR during the entire thrilling adventure as it aims to #BringtheCupHome!

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  • 3/22/2017

    The El Primero legend in the hundredths of a second age

    Swiss watch manufacturer Zenith has a century and a half behind it and is resolutely taking its place in the third millennium with a new 100th of a second chronograph movement. While remaining true to its legendary roots, the 21st century Defy El Primero flaunts standout performance: a certified in-house movement driving a hundredth of a second display by means of a central hand, with its unique and exclusive dynamic signature of one rotation per second. With its powerful 44 mm titanium case, Defy El Primero 21 becomes the master of extreme precision. The world’s most accurate series-made chronograph in 1969 enters a whole new era.

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