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5/25/2016

ZENITH CELEBRATES THE 50th ANNIVERSARY OF A CUBAN LEGEND: COHIBA


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Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence, sophistication and exclusivity. The former is a Swiss watchmaking Manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of the most sought-after cigars in the world. Created in 1966, today the Cohiba brand is celebrating half a century of existence. By its side, on the occasion of this anniversary, Zenith is presenting a limited series of its legendary El Primero chronograph, with 50 watches in rose gold and 500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs. A combination of elegance and technicality, the El Primero Chronomaster 1969 Cohiba Edition exudes a full-bodied fragrance tinged with daring and pleasure.

Zenith and Cohiba, two legendary Manufactures with a shared universe of authenticity, precision and excellence. Each one infuses passion and expertise into exceptional creations so as to bring unmatched enjoyment to experienced connoisseurs. The first ever Cohiba watch, the El Primero Chronomaster 1969 Cohiba Edition by Zenith celebrates the 50th anniversary of the world’s most prestigious cigar brand. Like the most luxurious of hand-rolled Cuban cigars, it embodies high-quality craftsmanship dedicated to an exclusive way of life.

Aldo Magada says: “At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds”.

“Here at Habanos S.A., we are very pleased and excited about this collaboration. These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients. The result is a series of exceptional watches, and a real tribute to the 50th anniversary of Cohiba." Javier Terrés, Development VP.

After celebrating The Rolling Stones March 2016 concert in Cuba with a dedicated model, Zenith is once again in the spotlight in this genuine, passionate and vibrant country. On May 24th, at the very heart of Havana, the watchmaking Manufacture represented by its CEO, Aldo Magada, launched the watch commemorating the 50th anniversary of Cohiba, the emblematic Habanos brand!