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7/18/2019

Zenith and Farfetch gear up for summer with an exclusive edition of the DEFY Classic


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Edgy and instantly recognisable, the faceted DEFY Classic case, measuring 41mm in diameter, is made of gleaming white ceramic. With its mix of polished, satin-brushed and micro-blasted matt surfaces, the case amplifies the bold and retro-futuristic lines of the DEFY Classic.

 

Adding the perfect couture touch to the watch is the fashion-forward strap, crafted in white rubber with a nude colour insert featuring a shimmery satin effect. With its unmistakable avantgarde style, the DEFY Classic Farfetch edition will appeal to more than just seasoned watch lovers.

 

Visible through the open dial with a futuristic central star motif as well as the caseback, the DEFY Classic Farfetch Edition’s movement is a modern remake of Zenith’s staple automatic movement, the Elite. With a skeleton execution of the main plate, bridges and even the date wheel, the Elite calibre’s modernism extends beyond just aesthetics, featuring a silicon escape-wheel and lever offering precision at a frequency of 28,800 VpH (4 Hz). When fully wound, the automatic Elite movement provides a minimum power reserve of 50 hours.

 

Maxim de Turckheim, Farfetch Senior Development Manager – Watches said: "This collaboration with Zenith was born of a desire to create a timepiece that would truly resonate with our global customers. At Farfetch, we pride ourselves on having the strongest curation of luxury timepieces and this unique keepsake is testament to our commitment to this growing category. Our customers are looking for future heirlooms and this gender-neutral wristwatch captures that desire. This exclusive partnership is a perfect celebration of the first-year anniversary of Zenith being stocked on Farfetch.”

 

Said Julien Tornare, CEO, ZENITH: “Enhancing our online presence is a key element of ZENITH’s strategy going forward and our partnership with Farfetch is the ideal embodiment of this philosophy. As aware as we are of the importance of our proud tradition, we are equally excited about being part of this important initiative.”

 

ZENITH: the future of Swiss watchmaking

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches, such as the DEFY Inventor with its monolithic oscillator of exceptional precision, and the DEFY El Primero 21 with its high-frequency 1/100th of a second chronograph. Since its establishment in 1865, Zenith has consistently redefined the notions of precision and innovation, including the first “Pilot Watch” at the dawn of aviation and the first serially produced “El Primero” automatic chronograph calibre. Always one step ahead, Zenith is writing a new chapter in its unique legacy by setting new standards of performance and inspired design. Zenith is here to shape the future of Swiss watchmaking, accompanying those who dare to challenge time itself and reach for the stars.