ZENITH UNVEILS ITS LATEST CREATIONS AT LVMH DIGITAL WATCH WEEK

ZENITH UNVEILS ITS LATEST CREATIONS AT LVMH DIGITAL WATCH WEEK

ZENITH UNVEILS ITS LATEST CREATIONS AT LVMH DIGITAL WATCH WEEK

For Zenith, 2021 is the year of the Chronomaster and during the LVMH watch week, the focus is on its evolved version of the El Primero, allowing for 1/10th of a second time measurement in the most legible manner ever.

On the event and the importance of the Chronomaster this year, Zenith CEO Julien Tornare shares, “My team and I are thrilled to finally be able to share with you something we’ve been working on for quite some time – a true evolution of a modern Zenith signature piece! The Chronomaster Sport sets a new standard of precision, performance and design for the staple Zenith automatic chronograph. We can’t wait to show you this watch in your markets very soon, so that you can touch, feel and experience one of our most significant launches for 2021 in person.”

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CHRONOMASTER SPORT

Chronomaster Sport 1/10th of a second El Primero chronograph in steel with white dial and steel bracelet - Zenith Watches

The new era of the seminal Zenith Chronomaster has just begun. The Chronomaster line has been one of the most emblematic chronograph collections of the 21st century; steeped in Zenith’s tradition of making exceptional, standard-setting automatic chronographs. Now, the all-new Chronomaster Sport puts forth an entirely redesigned aesthetic accompanied by an evolution of the coveted El Primero calibre. Built for those always on the move towards achieving their dreams when every instant counts, the Chronomaster Sport is capable of accurately measuring and intuitively displaying 1/10th of a second.

Chronomaster Sport 1/10th of a second El Primero chronograph in steel with white dial and steel bracelet - Zenith Watches

Pushing the boundaries of high-frequency precision, the Chronomaster Sport is the culmination point in Zenith’s unequalled legacy of automatic chronographs. While the legendary El Primero A386 serves as the foundation for the Chonomaster Sport, design elements from other notable Zenith chronographs have been reinterpreted, including the pre-El Primero A277 with its black bezel and dot markers, the El Primero Rainbow with its polished bezel engraved with a chronograph scale, the polished and satin-brushed bracelet of the El Primero De Luca. These are just some of the details that have been drawn from Zenith’s illustrious heritage of chronographs through the decades.

Chronomaster Sport 1/10th of a second El Primero chronograph in steel with black dial and steel bracelet - Zenith Watches

Some of the immediately perceptible evolutions are the more refined and legible tri-colour dial, a steel bracelet with optimized comfort, enhanced finishing details, and an ever more accurate search for proportions and an extremely precise tenth of a second reading. Crafted in a sleek and robust steel case measuring 41 mm wide with pump-style pushers, the polished black ceramic bezel sets the new Chronomaster Sport apart from its predecessors. Graduated over 10 seconds, the bezel’s bold contrast offers exceptional legibility on the periphery of the dial.

The Movement

The newest version of the legendary calibre, the El Primero 3600 - Zenith Watches

The result of over 50 years of working and perfecting the El Primero, the Chronomaster Sport line is equipped with the newest version of the legendary calibre, the El Primero 3600. With its high frequency of 5 Hz (36’000 VpH), the movement is able to precisely offer a 1/10th of second that’s easily readable, displayed directly on the bezel as well as the dial. Its autonomy has also been rendered more efficient, with an extended power reserve of 60 hours. Visible through the sapphire display back, the new architecture is strikingly evident, revealing a blue column wheel and open rotor marked with the five-pointed star Zenith.

Aaron Rodgers: The New Face of Zenith in North America

Aaron Rodgers, NFL quarterback, the new face of Zenith in North America - Zenith Watches

Time to Reach Your Star, a creed Zenith has followed since its foundation, is all about realizing one’s full potential and turning the wildest dream or idea into a tangible reality. In this spirit, Zenith is proud to announce its partnership with NFL quarterback Aaron Rodgers, who lives this philosophy to the fullest. After decades of hard work, passion, perseverance and discipline, Rodgers is at the peak of his career. He is rated the number one quarterback in the NFL, has set many records, been named the Most Valuable Player in the NFL, and led his team, the Green Bay Packers, to victory in Superbowl XLV. Today he continues to challenge himself to be the best and play at the highest levels of the game, as he has for the past decade.

Aaron Rodgers, the new face of Zenith in North America - Zenith Watches

Julien Tornare, CEO of Zenith, says, “Aaron Rodgers is undoubtedly a name that will go down in sports history for fundamentally changing the game of football. His focus, determination, and relentless ambition to always outdo himself and lead his team to spectacular victories have made him someone to admire and look up to. Aaron has reached his star, and changed the game while doing it, but remains incredibly humble and charming when he’s off the field. On behalf of Zenith, I’m honoured to welcome Aaron Rodgers as our new brand ambassador.”

Aaron Rodgers, the new face of Zenith in North America, and the brand new Chronomaster Sport - Zenith Watches

Of the partnership, Aaron Rodgers says, “I couldn’t be more thrilled to join Zenith as its ambassador. I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality.” Rodgers’ commitment to excellence and precision make him the perfect ambassador for Zenith’s Chronomaster Sport, an evolution of the seminal El Primero column-wheel chronograph calibre with improved performance and a new, dynamic design language.