THE ULTIMATE CHRONOGRAPH EXPERIENCE
First unveiled during Watches & Wonders in Geneva, the 360-degree “Master of Chronographs” immersive exhibition is an unprecedented effort to elevate the art, science, and history of chronograph movements in the watchmaking industry. This unique experience celebrates ZENITH’s role in the evolution of this iconic complication and welcomes New Yorkers and visitors alike to experience the world of watchmaking in a special exhibition.
EXPERIENCE WATCHMAKING WITH A MASTER WATCHMAKER
To share its remarkable know-how in the field of chronographs, ZENITH offered a multitude of educational activities throughout the week, which include a watch clinic led by a master watchmaker, a tour of the exhibition’s historical pieces, as well as exclusive presentations of its latest novelties hosted by ZENITH’s Product Development and Heritage Director, Romain Marietta.
The outside of the building was decorated with original artwork by Felipe Pantone, who ZENITH has been collaborating with since 2020. Inspired by the artist’s grand piece draping the ZENITH Manufacture’s main building in the UNESCO Word Heritage Site of Le Locle, the artwork found on the outside of the "Master of Chronographs Since 1865" pop-up exhibition was conceived by Pantone in his signature style, combining a striking spectrum of colours with a "pixelized" aesthetic.
Few movements have been as influential and truly iconic as the original ZENITH El Primero calibre, the world’s first automatic high-frequency integrated chronograph originally launched in 1969. Over 50 years later, it remains the benchmark of precision among automatic chronograph movements. The “Master of Chronographs” exhibition brings the fascinating history of the El Primero calibre to life through a series of historically significant archival timepieces. These rare objects, accompanied by the legacy of the watchmakers that propelled the Maison into the future, take visitors on an unforgettable journey through time.
ZENITH’s iconic El Primero chronograph movement has played a critical role in the evolution of the complication for over 50 years. We are thrilled to present an exhibition that captures its fascinating history.