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Classic car rallying is all about skill, reliability, stamina and - most importantly - perfect timing. Which is why the celebrated Swiss Watch Manufacture Zenith has teamed with the UK-based Historic Endurance Rallying Organisation (better known as HERO) as official timekeeper of the HERO Cup. Zenith, is proud to have established a partnership with HERO, which was set-up in 1993 and has since become one of the most successful and respected historic endurance rallying organizations in the world. Today Zenith has a long-standing involvement with the world of classic cars that is the DNA of the Manufacture. The winner of the HERO Cup will also receive a Zenith El Primero Chronomaster Open from a limited edition of 100 units, being produced especially to mark the partnership between HERO and the celebrated Swiss watch brand. Since its founding, HERO has organized more than 150 classic car events all over Europe.
It is recognized by the Motor Sports Association (MSA), the UK's governing body, and is also affiliated to the Federation Internationale des Vehicules Anciens (FIVA). Powered by the legendary beating heart of the El Primero movement, the El Primero Chronomaster 1969 HERO Cup edition incorporates the HERO logo into the 12-hour counter at six o'clock and is supplied on a leather strap with special red stitching. The back of the 42mm diameter watch, meanwhile, has a sapphire crystal centre which enables the highly finished, chronometer-certified movement to be clearly seen. Just 100 units of Zenith branded limited edition of the HERO Cup will be available to celebrate the passion, the precision and the endurance of this new exciting partnership.