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Zenith continues to push the limits of performance and design to the extreme for the trailblazers who forge their own path and leave a mark on time with the DEFY EXTREME, an all-terrain 1/100th of a second chronograph.

Never afraid to express its singular vision of watchmaking of the future, Zenith continues to highlight the concept of high-frequency precision through striking creations in its 1/100th of a second chronograph, the DEFY 21. This translation of high oscillation frequencies into single regions of the visible light spectrum began with the DEFY 21 Ultraviolet in 2020, which features the world’s first violet-coloured chronograph movement, standing out against the entirely muted case in matte sandblasted titanium.  Now, Zenith applies the same striking effect in cool tones of deep indigo and electric blue in the DEFY 21 Ultrablue.

Introducing the Defy 21 Felipe Pantone, a highly chromatic and visually striking timepiece that brings a different notion of art to watchmaking.

For Zenith, 2021 is the year of the Chronomaster and during the LVMH watch week, the focus is on its evolved version of the El Primero, allowing for 1/10th of a second time measurement in the most legible manner ever.

Some of life’s most decisive moments happen in a fraction of a second. A tight race towards the finish line, a perfectly struck ball scoring a goal, or even an instinctive decision at the crossroads of life, these instances are what shape the future. Zenith accompanies those who are always on the move towards achieving their dreams with an equally fast-paced chronograph: the new Chronomaster Sport collection, capable of measurements with an accuracy of 1/10th of a second.

A legend is born again: Zenith is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre in the form of a Chronomaster Revival model.

As of November, the Dubai Mall boutique becomes the first stop in a traveling pop-up exhibition that brings together a selection of current Haute Horlogerie pieces as well as a selection of rare and sought-after pieces from the past decade, some of which have never been presented in Dubai until now. Coinciding with this special exhibition, the Zenith Dubai Mall boutique is launching its own exclusive DEFY El Primero 21 edition.