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During the 10th edition of the Only Watch biennial charity auction, the unique collaborative Zenith x Felipe Pantone DEFY Double Tourbillon garnered the keen interest and passionate bidding from those in the auction room as well as phone and online bidders, ultimately surpassing the original estimate with the hammer falling at the price of CHF 480'000, well above its original high estimate of CHF 220’000. The sale of this one-off creation set a new record for any Zenith watch sold at an auction. All proceeds from the sale, with no buyer or seller commissions, will be donated to the Association Monégasque contre les Myopathies.

At the annual Grand Prix d’Horlogerie de Genève, the world of watchmaking’s most prestigious annual award ceremony, the Zenith Chronomaster Sport was distinguished by the jury as the winner of the “Chronograph” category and represents the latest chapter in Zenith’s longstanding legacy of exceptional chronographs.

Zenith celebrates the launch of the first special edition of its most rugged chronograph to date, the DEFY Extreme Desert, with acclaimed nature photographer Kourosh Keynejad. Expressing the raw beauty of the desert environment through his eyes and lens, Zenith and Kourosh are embarking together to showcase original and previously unpublished works by the photographer, inspired by the elemental watch. The photographs will be unveiled and sold during a traveling exhibition tour, beginning with FIAC in Paris before making its way to Dubai and Tokyo before the end of the year.

During an unlikely meeting of Zenith CEO Julien Tornare and Time+Tide Founder, Andrew McUtchen at Zenith’s Le Locle manufacture, the home of the brand since 1865, Zenith and Time+Tide unveiled an exclusive Defy Classic Skeleton model affectionately nicknamed the “Night Surfer”.

During the first “MEET THE DREAMHERS” event, where guests were invited to discover a group of accomplished and outspoken women known as the ZENITH DREAMHERS, Zenith unveiled a pair of Chronomaster Original models in diamonds with either a multicoloured mother-of-pearl dial or taupe tri-colour dial. Whether for women seeking a lavish chronograph or men who appreciate its flamboyance, the new Chronomaster Original adorned with precious stones and a playfully chic use of the iconic tri-colour dial are definite showstoppers.

Since the launch of the A386 in 1969, the tri-colour chronograph counters have become one of Zenith’s most instantly recognizable traits that has been prominently featured in many El Primero-equipped models over the years. Now, Zenith is proposing the ultimate creation for lovers of the tri-colour dial with its most extensive use of the three iconic shades of grey and blue yet and going beyond just the dial in the Chronomaster Original E-commerce edition, exclusively available on the Zenith online boutique.

The time has finally come for Zenith to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith Manufacture makes for a uniquely immersive watch shopping experience. Whether to immortalize a memorable tour of the Manufacture or to purchase a Zenith timepiece from the place of its creation, the Zenith Manufacture Boutique is the perfect place to dive into Zenith’s lore while shopping its full range of watches in a harmonious space blending centuries-old tradition with a contemporary atmosphere.