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On October 30, 2021, at the prestigious Dolder Grand Hotel overlooking Zürich, Pink Ribbon Switzerland – a charitable organization that spreads awareness about the disease and the importance of early detection through various activities and fundraising initiative – will host its annual music gala with a charity auction where a unique Zenith DEFY Midnight will be offered for sale.

Since the launch of the A386 in 1969, the tri-colour chronograph counters have become one of Zenith’s most instantly recognizable traits that has been prominently featured in many El Primero-equipped models over the years. Now, Zenith is proposing the ultimate creation for lovers of the tri-colour dial with its most extensive use of the three iconic shades of grey and blue yet and going beyond just the dial in the Chronomaster Original E-commerce edition, exclusively available on the Zenith online boutique.

The time has finally come for Zenith to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith Manufacture makes for a uniquely immersive watch shopping experience. Whether to immortalize a memorable tour of the Manufacture or to purchase a Zenith timepiece from the place of its creation, the Zenith Manufacture Boutique is the perfect place to dive into Zenith’s lore while shopping its full range of watches in a harmonious space blending centuries-old tradition with a contemporary atmosphere.

After kicking off the inaugural EXTREME E race on the desert dunes of Al Ula in Saudi Arabia followed by the mangroves of Lac Rose in Senegal, the third race in the debut season took place in an unprecedented location for motorsports: The Russel Glacier near Kangerlussuaq in Greenland, marking the first major motorsport event to ever take place in Greenland and certainly raising the bar of challenge in the debut season of EXTREME-E.

The DEFY Midnight collection of women’s watches is an ode to modern, assertive and self-assured femininity. Its release in 2020 marked the first time that Zenith had tailored an entire collection exclusively for women. To celebrating determined women who chase their dreams and carve out their own paths to success, Zenith is bringing together a group of visionary, independent and exemplary women from all walks of life that live Zenith’s “Time to Reach Your Star” philosophy to the fullest: the ZENITH DREAMHERS.

Original by name, original by substance. Few watches have been as influential and truly iconic as the Zenith A386, which made its debut in 1969 as one of the first steel watches to be equipped with the revolutionary El Primero calibre – the world’s first automatic high-frequency integrated chronograph movement. Over 50 years later, the El Primero remains the benchmark of precision among automatic chronograph movements, giving way to new versions and iterations in a constant evolution of technicity and performance.

Zenith is continuing its revamping of existing boutiques and opening of new to roll-out its new design concept around the world. After the opening of its redesigned Ginza boutique, Zenith now welcomes clients at its freshly refurbished boutiques in Shanghai and Paris to step into the brand’s universe and browse the full range of its watches and exclusive editions. Visitors will be able to discover a different ZENITH ICONS thematic capsule collection of vintage watches at each boutique, which vary in terms of the offering as well as the theme that unites them.