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The DEFY Midnight collection of women’s watches is an ode to modern, assertive and self-assured femininity. Its release in 2020 marked the first time that Zenith had tailored an entire collection exclusively for women. To celebrating determined women who chase their dreams and carve out their own paths to success, Zenith is bringing together a group of visionary, independent and exemplary women from all walks of life that live Zenith’s “Time to Reach Your Star” philosophy to the fullest: the ZENITH DREAMHERS.

Original by name, original by substance. Few watches have been as influential and truly iconic as the Zenith A386, which made its debut in 1969 as one of the first steel watches to be equipped with the revolutionary El Primero calibre – the world’s first automatic high-frequency integrated chronograph movement. Over 50 years later, the El Primero remains the benchmark of precision among automatic chronograph movements, giving way to new versions and iterations in a constant evolution of technicity and performance.

Zenith is continuing its revamping of existing boutiques and opening of new to roll-out its new design concept around the world. After the opening of its redesigned Ginza boutique, Zenith now welcomes clients at its freshly refurbished boutiques in Shanghai and Paris to step into the brand’s universe and browse the full range of its watches and exclusive editions. Visitors will be able to discover a different ZENITH ICONS thematic capsule collection of vintage watches at each boutique, which vary in terms of the offering as well as the theme that unites them.

After making its debut at Zenith Boutiques in Ginza, Shanghai, the ZENITH ICONS thematic capsule collections of historically significant vintage watches sourced, restored and certified by the Manufacture in Le Locle are finally coming to Zenith’s online boutiques in Europe, Japan and USA. And for its digital introduction, Zenith is offering an exceptionally pristine example of its most coveted early El Primero models in gold, the G381.

When the designers at Zenith asked themselves what an El Primero from 1969 inspired by the great outdoors would look like, they imagined something entirely different from what the Manufacture had produced in over 50 years since the famed calibre’s introduction; something that evoked the vivid colours and textures found on wild terrains with the same utility and ergonomics as its most prized chronographs. The result is the Chronomaster Revival Safari, a lush reinterpretation of a signature vintage chronograph icon.

When the El Primero calibre made its groundbreaking debut in 1969, Zenith chose to house it in two broad but distinct watch categories. On one hand, there were sportier models in tonneau-shaped steel cases, such as the A384, and on the other, more classical round cases in steel or gold, most notably the A386.

At the start of 2021, Zenith reaffirmed its position as the undisputed master of high-frequency automatic chronographs with the all-new Chronomaster Sport, merging quintessential Zenith design codes with a new level of performance and precision. Now, a new reference of the exceptional 1/10th of a second chronograph is being added to the collection in lustrous rose gold.