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Zenith is continuing its revamping of existing boutiques and opening of new to roll-out its new design concept around the world. After the opening of its redesigned Ginza boutique, Zenith now welcomes clients at its freshly refurbished boutiques in Shanghai and Paris to step into the brand’s universe and browse the full range of its watches and exclusive editions. Visitors will be able to discover a different ZENITH ICONS thematic capsule collection of vintage watches at each boutique, which vary in terms of the offering as well as the theme that unites them.

After making its debut at Zenith Boutiques in Ginza, Shanghai, the ZENITH ICONS thematic capsule collections of historically significant vintage watches sourced, restored and certified by the Manufacture in Le Locle are finally coming to Zenith’s online boutiques in Europe, Japan and USA. And for its digital introduction, Zenith is offering an exceptionally pristine example of its most coveted early El Primero models in gold, the G381.

When the designers at Zenith asked themselves what an El Primero from 1969 inspired by the great outdoors would look like, they imagined something entirely different from what the Manufacture had produced in over 50 years since the famed calibre’s introduction; something that evoked the vivid colours and textures found on wild terrains with the same utility and ergonomics as its most prized chronographs. The result is the Chronomaster Revival Safari, a lush reinterpretation of a signature vintage chronograph icon.

When the El Primero calibre made its groundbreaking debut in 1969, Zenith chose to house it in two broad but distinct watch categories. On one hand, there were sportier models in tonneau-shaped steel cases, such as the A384, and on the other, more classical round cases in steel or gold, most notably the A386.

At the start of 2021, Zenith reaffirmed its position as the undisputed master of high-frequency automatic chronographs with the all-new Chronomaster Sport, merging quintessential Zenith design codes with a new level of performance and precision. Now, a new reference of the exceptional 1/10th of a second chronograph is being added to the collection in lustrous rose gold.

Zenith continues to push the limits of performance and design to the extreme for the trailblazers who forge their own path and leave a mark on time with the DEFY EXTREME, an all-terrain 1/100th of a second chronograph.

Never afraid to express its singular vision of watchmaking of the future, Zenith continues to highlight the concept of high-frequency precision through striking creations in its 1/100th of a second chronograph, the DEFY 21. This translation of high oscillation frequencies into single regions of the visible light spectrum began with the DEFY 21 Ultraviolet in 2020, which features the world’s first violet-coloured chronograph movement, standing out against the entirely muted case in matte sandblasted titanium.  Now, Zenith applies the same striking effect in cool tones of deep indigo and electric blue in the DEFY 21 Ultrablue.