Explore the world of Zenith, its new releases and the events staged by the brand with a guiding star.
For Zenith, 2021 is the year of the Chronomaster and during the LVMH watch week, the focus is on its evolved version of the El Primero, allowing for 1/10th of a second time measurement in the most legible manner ever.
Some of life’s most decisive moments happen in a fraction of a second. A tight race towards the finish line, a perfectly struck ball scoring a goal, or even an instinctive decision at the crossroads of life, these instances are what shape the future. Zenith accompanies those who are always on the move towards achieving their dreams with an equally fast-paced chronograph: the new Chronomaster Sport collection, capable of measurements with an accuracy of 1/10th of a second.
A legend is born again: Zenith is bringing back one of the earliest and most emblematic El Primero-equipped chronographs from the earliest days of the revolutionary calibre in the form of a Chronomaster Revival model.
As of November, the Dubai Mall boutique becomes the first stop in a traveling pop-up exhibition that brings together a selection of current Haute Horlogerie pieces as well as a selection of rare and sought-after pieces from the past decade, some of which have never been presented in Dubai until now. Coinciding with this special exhibition, the Zenith Dubai Mall boutique is launching its own exclusive DEFY El Primero 21 edition.
Zenith offers its Manufacture building as a canvas to a contemporary artist, a world-first in watchmaking.
On Sunday 8th of November 2020 in Geneva, during Phillips’ in Association with Bacs & Russo RETROSPECTIVE 2000-2020 auction held at La Réserve, the acclaimed auction house sold a one-off piece of the Zenith Chronomaster Revival Lupin the Third for the sum of CHF 189’000 (USD 210,016 / € 176,922).
Lighter. Bolder. More innovative: Zenith gives a new carbon fiber makeover for the DEFY Classic with an integrated carbon bracelet– a first for an automatic watch.
