Explore the world of ZENITH, its new releases and the events staged by the brand with a guiding star.
The time has finally come for ZENITH to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the ZENITH Manufacture makes for a uniquely immersive watch shopping experience. Whether to immortalize a memorable tour of the Manufacture or to purchase a ZENITH timepiece from the place of its creation, the ZENITH Manufacture Boutique is the perfect place to dive into ZENITH’s lore while shopping its full range of watches in a harmonious space blending centuries-old tradition with a contemporary atmosphere.
After kicking off the inaugural EXTREME E race on the desert dunes of Al Ula in Saudi Arabia followed by the mangroves of Lac Rose in Senegal, the third race in the debut season took place in an unprecedented location for motorsports: The Russel Glacier near Kangerlussuaq in Greenland, marking the first major motorsport event to ever take place in Greenland and certainly raising the bar of challenge in the debut season of EXTREME-E.
The DEFY Midnight collection of women’s watches is an ode to modern, assertive and self-assured femininity. Its release in 2020 marked the first time that ZENITH had tailored an entire collection exclusively for women. To celebrating determined women who chase their dreams and carve out their own paths to success, ZENITH is bringing together a group of visionary, independent and exemplary women from all walks of life that live ZENITH’s “Time to Reach Your Star” philosophy to the fullest: the ZENITH DREAMHERS.
From early aspirations of venturing into art to becoming an inspiration to many, Xiao Zhan is a shining example of what it means to rise to the occasion when it’s time to reach your star and always outperform yourself to achieve greater goals and accomplish the impossible. The acclaimed actor and singer is an inspiration and role model to countless youth in and out of China, where he is often the top-ranking and most engaging celebrity on platforms such as Weibo. He sets an example by striving for achievement and giving back to worthy causes, such as donating medical equipment during the Covid-19 pandemic.
Original by name, original by substance. Few watches have been as influential and truly iconic as the ZENITH A386, which made its debut in 1969 as one of the first steel watches to be equipped with the revolutionary El Primero calibre – the world’s first automatic high-frequency integrated chronograph movement. Over 50 years later, the El Primero remains the benchmark of precision among automatic chronograph movements, giving way to new versions and iterations in a constant evolution of technicity and performance.
ZENITH is continuing its revamping of existing boutiques and opening of new to roll-out its new design concept around the world. After the opening of its redesigned Ginza boutique, ZENITH now welcomes clients at its freshly refurbished boutiques in Shanghai and Paris to step into the brand’s universe and browse the full range of its watches and exclusive editions. Visitors will be able to discover a different ZENITH ICONS thematic capsule collection of vintage watches at each boutique, which vary in terms of the offering as well as the theme that unites them.
After making its debut at ZENITH Boutiques in Ginza, Shanghai, the ZENITH ICONS thematic capsule collections of historically significant vintage watches sourced, restored and certified by the Manufacture in Le Locle are finally coming to ZENITH’s online boutiques in Europe, Japan and USA. And for its digital introduction, ZENITH is offering an exceptionally pristine example of its most coveted early El Primero models in gold, the G381.
When the designers at ZENITH asked themselves what an El Primero from 1969 inspired by the great outdoors would look like, they imagined something entirely different from what the Manufacture had produced in over 50 years since the famed calibre’s introduction; something that evoked the vivid colours and textures found on wild terrains with the same utility and ergonomics as its most prized chronographs. The result is the CHRONOMASTER Revival Safari, a lush reinterpretation of a signature vintage chronograph icon.
When the El Primero calibre made its groundbreaking debut in 1969, ZENITH chose to house it in two broad but distinct watch categories. On one hand, there were sportier models in tonneau-shaped steel cases, such as the A384, and on the other, more classical round cases in steel or gold, most notably the A386.
At the start of 2021, ZENITH reaffirmed its position as the undisputed master of high-frequency automatic chronographs with the all-new CHRONOMASTER Sport, merging quintessential ZENITH design codes with a new level of performance and precision. Now, a new reference of the exceptional 1/10th of a second chronograph is being added to the collection in lustrous rose gold.
