This privacy policy (the “Policy”) is established by ZENITH, Branch of LVMH Swiss Manufactures SA (BILLODES 34, 2400 LE LOCLE, SWITZERLAND) and its affiliated companies distributing the ZENITH brand (collectively “ZENITH”).

Should you have any question about the collection and processing of your personal data by ZENITH, please contact our privacy team at mydata@zenith-watches.com.

Please read this Policy carefully to understand our policies and practices regarding your personal data and how we process it. This Policy describes how ZENITH collects and processes your personal data when you use a ZENITH website or app (including when you purchase products online), contact ZENITH, place an order in a ZENITH boutique, request services or otherwise interact with ZENITH (together, “Interacting with ZENITH”). Overall, we respect the privacy rights of our clients and recognize the importance of protecting the information that is collected about them.

1. Acceptance of the Policy and legal basis for processing

When you are Interacting with ZENITH, we may collect and process personal data relating to you.

This Policy applies whenever you are Interacting with ZENITH, regardless of the method or medium used. It details the conditions under which we may collect, keep, use and save information relating to you, as well as the choices that you have in relation to the collection, use and disclosure of your personal data.

ZENITH processes your personal data only where it has an applicable legal basis to do so under applicable law. Depending on the circumstances, such legal basis may include: (i) the performance of a contract with you or steps taken at your request prior to entering into a contract, (ii) compliance with legal obligations, (iii) ZENITH’s legitimate interests, including managing customer relationships, securing its services, preventing fraud and improving its products and services and/or (iv) your consent, where required by applicable law.

Where processing is based on your consent, you may withdraw that consent at any time. Such withdrawal will not affect the lawfulness of processing carried out before the withdrawal. In some cases, ZENITH may continue to process certain personal data where another legal basis applies, including where necessary for the operation, security, or administration of its Websites, services or contractual relationship with you.

If you do not provide certain personal data that is necessary for us to process your request or provide our products, services, features, ZENITH may be unable to do so. We will indicate where certain information is mandatory, for example in our registration forms.

What are the sources of personal data?

This Policy applies to personal data that we collect from or about you from the following sources:

ZENITH websites, mobile sites/apps and online accounts. Client-directed websites and online stores operated by or for ZENITH, including sites that we operate under our own domains/URLs, registration for and use of online client accounts and pages that we administer on third-party social networks such as Facebook, Instagram, etc., as well as mobile applications operated by or for ZENITH, such as smartphone apps (together “Websites”).

E-mail, text and other electronic messages. Electronic communications between you and ZENITH (together “E-mail”).

ZENITH call center. Calls to any customer service number operated by or for ZENITH.

ZENITH boutiques and workshops. Stores and workshops managed by ZENITH or any ZENITH affiliates.

ZENITH events and ZENITH desks, counters or booths at fairs or events, in particular through any questionnaire, survey or forms that you would fill in.

Other online or offline registration forms, for example, contests and promotions.

Other sources when applicable, including through publicly available information as well as the use of CCTV cameras.

2. Which personal data we collect

Depending on (i) the services provided by ZENITH and used by you, (ii) the source from which the personal data originates and (iii) your choices and the configuration of your device, in particular with respect to cookies and other trackers, the following personal data may be collected and processed by ZENITH:

a. Data communicated by you

When you are Interacting with ZENITH, we may ask you to supply personal information such as:

• Your name and surname
• Title
• Mailing address
• E-mail address
• Telephone number
• Payment details, including any bank account details
• Your preferences and interests
• Your date of birth
• Your watches and purchase history

This information is used to set up and manage your personal account with ZENITH and/or any order that you may have placed or otherwise made with ZENITH, as well as to contact you. It is also used to better identify your preferences and wishes in relation to products we offer.

Personal data that is indispensable for us to fulfil the purposes described in this Policy (see Clause 5) is marked with an asterisk on the various pages of the Websites and/or otherwise indicated as required upon any contact you have with ZENITH. Should you not fill in these mandatory fields or otherwise provide us with this information, ZENITH may not be able to process your requests and/or provide you with the requested products and services. Other personal data you communicate to us is optional and allows us to know you better and to improve our communications and services accordingly.

We may also collect personal data from publicly available sources where permitted by applicable law. Such data will be processed in accordance with this Policy and applicable law.

Payment details in particular: when you initially provide or update your payment information, we may transmit it via an encrypted connection to a third-party payment processor. Such delegation is in particular justified in order to ensure compliance with security and legal standards.

E-mail address: we may use your E-mail address in order to send you our newsletter or other emails in relation to our products, in particular to inform you of any new products or services that may be of interest to you. Where required by applicable law, such communications will be sent on the basis of your consent or another valid legal basis. You may at any time request to stop receiving such newsletters or E-mails by following the link given at the end of each newsletter.

Data within E-mails: should you send us an E-mail or should we send you an E-mail, we may keep all information contained in the E-mail, especially in order to resolve your inquiries or otherwise assist you.

Data within other communication means: should you communicate with ZENITH or should ZENITH communicate with you, we may keep all information contained in this communication, especially in order to resolve your inquiries or otherwise assist you.

b. Data collected in relation to the use of the Websites or through E-mails

When you access, visit or browse the Websites, or receive and/or answer E-mails from us, the web server may automatically register details of your access and actions. This includes information about your activity on and interaction with the Websites and/or E-mail, such as your IP address, your device or browser type, the webpage you visited before coming to the Websites and identifiers associated with your devices, as well as log information. This information enables us to analyse how the Websites are being accessed and used, and to track performance of the Websites as well as of any service offered on or through the Websites.

Location Information in particular: your devices (depending on your settings) may transmit location information to us, in particular through the Websites. We use this information to customize, improve and protect the Websites. For example, we may use your location information to determine local language preferences, or to geotag a post.

Hypertext links to third-party websites or sources: we may propose hypertext links from our Websites to third-party websites or Internet sources. We do not control and cannot be held liable for third parties’ privacy practices and content. Please read their privacy policies carefully to find out how they collect and process your personal information.

Cookies and similar technologies: some of this information may be collected automatically through cookies, pixels, web beacons, SDKs, log files, and similar technologies, subject to your choices and, where required by applicable law, your consent. For more information, please see Clauses 3 and 4 below.

c. Data collected from a social network

When you authorize a third party social network (Facebook, Instagram, etc.) to share information and data with us, we may receive any data that you publicly share on the social network as well as any information that is part of your profile or that you allow the social network to share (name, electronic address, gender, profile picture, user code, list of friends or contacts, etc.).

We also receive information pertaining to your profile when you use a social network functionality integrated into the Websites or when you interact with us through the social network. You should at all times be aware of the terms of use and privacy policy that apply to the third party social network, which remain under its exclusive responsibility.

3. Cookies

3.1. What are cookies?

Cookies are small text files which are placed on your computer or mobile phone when you visit a website. They are widely used in order to make websites work or to work more efficiently. Cookies help websites recognize your device and remember information about your visit (e.g., your preferred language, font size and other preferences).

Depending on the applicable law and the type of cookie or similar technology used, certain cookies may be placed automatically because they are strictly necessary for the operation of the Websites, while others may be used only with your consent. Please note that some portions of the Websites may not work properly if you refuse certain cookies.

We also use web beacons (also known as an “action tag” or “clear GIF technology”), or similar technology, which helps analyse the effectiveness of websites by measuring, for example, the number of visitors to a site, how many visitors clicked on key elements of a site, or what web pages were visited.

3.2. How we use cookies

We use cookies and similar technologies to operate the Websites, facilitate navigation, remember your preferences, measure and improve performance, and, where applicable, personalize content or communications and support advertising or social media functionalities.

We may collaborate with other companies, including social or advertising networks, which place cookies, web beacons or other tracking technology on the Websites to collect or receive information from our Websites and elsewhere on the internet and use that information to provide measurement services and target ads. Where required by applicable law, such technologies will be used only on the basis of your consent.

3.3. How to manage your cookies preferences

Most browsers allow you to manage your cookies preferences by changing your browser settings. In addition, where available on the relevant Website, you may manage your preferences at any time through the cookie settings tool or consent management tool made available to you. The “Help” function of your browser should tell you how.

Alternatively, the following links provide instructions for managing cookie settings of commonly used browsers:

Google Chrome : https://support.google.com/chrome/answer/95647

Microsoft Edge : https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox : https://support.mozilla.org/kb/block-websites-storing-cookies-site-data-firefox

Safari : https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

In addition, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers.

Please note that if you block cookies, your experience on our Websites may be impacted.

Depending on the applicable Website and applicable law, browser settings and available consent tools may allow you to control certain tracking technologies. If required, additional information will be made available through the relevant Website.

4. Analytics tools

Some of the Websites may use analytics or similar measurement tools provided by third-party providers, including Google, in order to better understand how the Websites are used, improve their performance, and enhance user experience. Where required by applicable law, such tools will be used only with your consent.

You may manage your preferences regarding such technologies through your browser settings and, where available, the cookie settings tool made available on the relevant Website. Refusing certain analytics cookies may affect some functionalities or your user experience.

Additional information about third-party analytics tools may be made available through the relevant Website or the relevant provider’s privacy information.

5. How we use your personal data

We use the data and information collected about you to:

• Offer you all functions of the Websites
• Allow the correct execution of all functions of the Websites
• Personalize your use of the Websites as well as enhance the Websites and all of their functions
• Interact with you and answer any of your questions or remarks, including by notifying you of any changes in relation to our services and/or products
• Answer and fulfil any contract with you, especially in relation to any products that you may have purchased or otherwise received, in particular through our customer service for repairs
• Manage your client account, including on our online shop to place and/or manage any order, especially in order to offer you the best customer service and provide you with any information that you may request
• Proceed to anti-fraud management for any case in which a person has been implicated in fraud regarding our products, services or trademarks, essentially in view of allowing, modifying or refusing that person’s access to services or products, as well as to communicate with and defend ZENITH’s rights before competent authorities
• With your consent or within the applicable rules and regulations, provide you with information that could otherwise be useful or of interest to you, especially regarding our products as well as promotional opportunities, especially through newsletters, invitations and other publications
• Take all required measures in relation to your online transactions, especially to prevent fraud and payment defaults

Depending on the circumstances, ZENITH relies on one or more of the following legal bases for these processing activities: performance of a contract or steps taken at your request before entering into a contract; compliance with legal obligations; ZENITH’s legitimate interests; and, where required, your consent.

6. Data retention

We retain personal data for as long as necessary to fulfil the purposes described in this Policy, including to provide products and services, manage the customer relationship, comply with legal, accounting, tax, warranty, and regulatory obligations, resolve disputes, enforce our rights, and prevent fraud.

In some cases, personal data may be archived for the applicable limitation period or for a longer period where required or permitted by law. As a general principle, ZENITH does not retain personal data for longer than necessary for the purposes for which it was collected.

7. How do we share and/or transfer your personal data

Your personal data may be processed by ZENITH, Branch of LVMH Swiss Manufactures SA and/or by any of its affiliates distributing ZENITH products and services. It may be transferred or otherwise shared within ZENITH and its affiliates distributing ZENITH products and services for purposes of management and optimization of the customer relationship, as well as to send you information about offers and news, subject to your choices and applicable legal bases.

It may also be transferred in case of a reorganization of ZENITH, including merger, takeover, de-merger, and in general any reorganization operation.

Your personal data may also be transferred to the following third parties:

• Third-party providers in relation to the services offered on the Websites, especially IT service suppliers, consultants, providers of hosting and maintenance services of the Websites and any other third party processing personal data on our behalf, as well as postal and payment service providers, in order to fulfil and execute any order that you have placed on or through the Websites, or more generally intervene in the context of your interaction with ZENITH
• Third-party subcontractors, in order to provide you with the product, service or information you asked for, as well as customer service, or for interest-based advertising based on the data collected from you and/or through your use of the Websites; such third parties may include carriers as well as payment and fraud management service providers
• Any person or entity required by law or judicial order: we may disclose your data to third parties if we determine that such disclosure is reasonably necessary to comply with the law, protect our rights or prevent fraud or abuse
• Persons or entities that you direct us to share your information with

We may transfer personal data to third parties only when it is necessary to provide the product or service to you. In such cases, these third parties are prohibited from using such data beyond what is necessary to provide those products or services to you.

Where personal data is transferred outside Switzerland, the United Kingdom or the European Economic Area, as applicable, ZENITH will implement appropriate safeguards where required by applicable law, including contractual safeguards or other lawful transfer mechanisms. You may request additional information on such safeguards by contacting us.

8. Security measures

We apply the principles of data protection by design and by default and implement appropriate technical and organizational measures to limit the processing of your data to what is necessary and to ensure its security. In particular, and by default, only personal data that is necessary for each specific purpose of the processing is processed by us and access to your personal data is limited to what is required for the purposes detailed under Clause 5 of this Policy.

In the event that we are required by law to inform you of a breach affecting your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Regarding payment transactions carried out with your payment details, they are encrypted using appropriate encryption technology.

9. Your choices

We strive to provide you with choices regarding the personal data that you provide to us or that is otherwise collected about you, in particular through our Websites. The following mechanisms give you control over your personal data.

Regarding cookies and similar technologies: you can set your browser to refuse all or some browser cookies, or to alert you when cookies are being used, as mentioned under Clauses 3 and 4 above. Where available, you may also manage your choices through the cookie settings or consent management tool made available on the relevant Website.

If you agree to receive information on ZENITH offers and news, you can indicate so through the relevant tick box(es) located on the registration form(s) or by answering favorably to the question(s) presented by our ZENITH boutique representatives.

If you decide that you no longer wish to receive such communications, you can subsequently unsubscribe as follows:

• By following the instructions provided in every emailing communication
• Through your ZENITH account
• By contacting us at mydata@zenith-watches.com
• Through the CONTACT US page on the ZENITH website

Please note that, even if you opt out from receiving marketing communications, you may still receive administrative communications from us, such as order or other transaction confirmations, notifications about your account activities (e.g. account confirmations, password changes, etc.).

10. Privacy and protection of minors

The Websites and services are not intended for children under the age permitted by applicable law, and ZENITH does not knowingly collect personal data from children without the required authorization where applicable. If you believe that a child has provided personal data to ZENITH in circumstances where this should not have occurred, please contact us using the details set out in this Policy.

11. Your rights

You have the right to request access to or information about the personal data related to you which is processed by us. Should you have a ZENITH account, you can access, review, correct and update your personal data at any time by accessing such account on the Websites. Alternatively, you can contact us at mydata@zenith-watches.com.

Subject to applicable law, you may also have the right to request that we:

• Correct or erase your personal data or restrict the processing of your data
• Transfer your personal data to a third party
• Stop processing your personal data where we rely on your consent and do not have another legal basis to continue processing your data
• Object to, or request the restriction or cessation of, certain processing of your personal data, in particular where such processing is based on ZENITH’s legitimate interests or is carried out for direct marketing purposes
• Stop using your personal data to build up your client profile; in this case you will no longer benefit from customized offers or services

All access, correction and deletion requests can also be sent by regular mail, along with your contact details (phone number and email), to the address referred to at the beginning of the Policy. We may ask you for proof of identity (copy of official identification document), where permitted by applicable law.

The request is free of charge unless your request is unfounded or excessive (for example, if you have already requested such personal data multiple times in the last twelve months or if the request generates an extremely high workload). In such case, we may charge you a reasonable request fee according to applicable data protection legislation.

We encourage you to contact us if you feel your personal data has been mishandled or if we have failed to meet your expectations.

You may also lodge a complaint with the competent data protection authority, in particular in the country, state, or jurisdiction of your habitual residence, place of work, or the place of the alleged infringement, where provided by applicable law.

In addition to the rights identified above, California law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, requires that organizations disclose whether certain categories of information about Californians are collected, sold or shared, or disclosed for a business purpose, as those terms are defined under California law. You can find a list of the categories of information that we collect and share about Californians below. Please note that because this list is comprehensive, it may refer to types of information that we share about people other than yourself. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the “Contact” section below. We do not discriminate against California residents who exercise any of their rights described in this Privacy Policy.

12. Updates to the Policy

We may revise or update this Policy from time to time. Any changes to this Policy will become effective upon posting of the revised Policy on the Websites.

13. Contact

For any question or request regarding your personal data, please contact our privacy team at mydata@zenith-watches.com.

Please note that the representative of ZENITH, Branch of LVMH Swiss Manufactures in the European Union is: ZENITH France, 11 rue Alfred de Vigny, 25000 Besançon.

If you are a California resident, you can also contact us by calling 1-866-309-3467.

Last Updated: August 21, 2026

California law, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act, requires businesses to disclose whether certain categories of personal information are collected, sold or shared, or disclosed for a business purpose, as those terms are defined under California law. The table below indicates the categories of personal information we collect and disclose in a variety of contexts. Please note that because this list is comprehensive, it may refer to types of information that we collect and disclose about people other than yourself. For example, while we may disclose credit card or debit card numbers for a business purpose in order to process payments for orders placed with us, we do not collect or disclose credit card or debit card numbers of individuals who submit questions through our Website’s “contact us” page.