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El Primero Stories
Tell the world about your El Primero watch and what makes it so special for you.
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Discover a spectrum of emotions
New DEFY 21 Chroma limited edition watches
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- Packaging
Opt for an online-exclusive and more environmentally friendly packaging option.
- Extended warranty
For any purchase made through our e-commerce website, you can benefit from 3 additional years of warranty and a first complementary service.
- Concierge service
Shop with a personalized experience provided by our Concierge team