DEFY El Primero 21, the future of Swiss watchmaking

The El Primero movement
is celebrating its 50th Anniversary

Explore its history

Our Collection

Passing on ancestral skills in order to forge the future. Fulfilling the destiny of a Fine Watchmaking Swiss Manufacturer consistently driven by daring, authenticity and passion since 1865.

2019 New Models


A unique watchmaking experience designed for the public at large

Neuchâtel Tourism chose Zenith to illustrate its original project dedicated to promoting the Swiss watch industry. An open invitation to explore the universe of the brand with the guiding star, “LE MONDE ÉTOILÉ DE ZENITH” features an original and fascinating journey through the Manufacture.

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Explore the world of Zenith, its new releases and the events staged by the brand with a guiding star.

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We turn the spotlight on the latest models reflecting the brand spirit.

Innovative aesthetics

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